Website Design Decisions Your Business or Organization Will Need to Make. Editors Note This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2. In 2. 01. 6, we merged the two sites, leaving Practical Ecommerce as the successor. You may be on your first website. But more likely youre faced with redesigning a website that isnt functioning as well as it should. I see 1. 2 vital decisions involved with developing a website, and I want to explain them with you in mind Youre the owner or marketing director of a small business and know that getting your website to pull its share of the load is vital for success. But your budget is severely limited Youve just been assigned the task of redoing your companys website. Congratulations, now you can be blamed if things dont work well. Youve volunteered to take on your church or organization website and make some sense out of it without offending the person who built it in the first place. This time around youve decided to outsource the job, but you have no idea of how to supervise a design company to make sure it does what you need. Good luck I want to help. E Commerce Practical File' title='E Commerce Practical File' />When I built my first website in 1. I didnt have a clue how to proceed. In those days there was no one to guide me. Keygen Cd Label Designer 3 Piece. Ive made every mistake you can think of some more than once, I hate to admit. How the eCF can help you. The European eCompetence Framework provides a common language to describe the competences including skills and knowledge requirements of. ECommerce Quick Guide Learn ECommerce in simple and easy steps starting from basic to advanced concepts with examples including ECommerce Overview, ECommerce. Secure any Linux server from hackers protect it against hacking. The practical Linux Administration security guide. Heres a stepbystep guide on how to build your own online shop with Shopify. Ill cover all the basics and bit more, so you could get your online store up and. PRACTICAL TRAINING LOG BOOK Trainee Name Tertiary Institution Year of study Student No Postal Address Date of registration Training Officer. Since then Ive built and assisted with dozens of online stores and hundreds of websites for all kinds of businesses and organizations, from mom and pops to major corporations and international organizations. I dont design websites for others these days, but I actively develop and maintain my own site. There are twelve critical places in building a website where you must make the right decision, or youll have to repeat this task again and again until you get it right. I wont be talking about how to write HTML I want to help you with the mindset, the basic approach. I want to take you by the hand and lead you through the critical decisions. The better you grasp these essential points, the better your website will work and the happier camper youll be. Okay, lets roll up our sleeves and get started. By the way, why dont you print out this document and then mark it up with your thoughts and ideas as you read. Its designed to serve as a worksheet to clarify your thinking and provide direction at various stages of the project. If you decide to outsource the project, youll want to share a copy of your marked up copy of this document with your website designer. Print it out. 1. Determine Your Websites Chief Purpose. When you begin a website, you must have your main purpose clearly in mind. I say this because its easy to have conflicting purposes. If youre a website design firm, you may want to show off your high tech goodies with your clients site as the showpiece. If youre an employee stuck with this task, you may want to look good for your bosses and not do anything for which you can be blamed youve got to protect your backside. If youre a volunteer, you may just want an excuse to tinker and be praised for it. If youre a business owner, you probably care about the bottom line. Youre wondering, How much this will cost Will it be worth it in the long runDear friends, recognize your own needs theyre legitimate. But to build an effective website, youve got to look at the businesss or organizations needs and make those primary. From the organizations perspective, what must this website do in order to be successful Lets look at some common website purposes. BACHELOR OF COMMERCE B. COMI COURSE INPUT DETAILS GROUPA PAPERI BUSINESS COMMUNICATION OBJECTIVE The objective of this course is to develop effective business. Practical Machinist Largest Manufacturing Technology Forum on the Web. Editors Note This article was originally published by Web Marketing Today. Practical Ecommerce acquired Web Marketing Today in 2012. In 2016, we merged the two. It was a packed program, deliberating on number of continuous improvement suggestions, which will be shared for implementation at all levels relevance to stakeholders. Put an X next to all that apply. Build your brand. Create an online brochure that will help potential clients, customers, and partners learn about your company and look at it in a favorable light. Youre trying to enhance your brand or organization image. Ive heard people disparage this kind of website as brochure ware. But this is very legitimate for some kinds of companies, especially local businesses or organizations that arent trying to conduct national or international commerce. You want people to know who you are, what you do, where to find you, and how to contact you. Provide product information to drive local sales of your products and services at dealer locations. Auto sites are a good example. Many manufacturers dont sell on their sites, but point people to retailers who carry their products. Sell advertising. A few sites are designed to sell advertising Yahoo, Google, and other portal sites are examples. But these days, theres far too much advertising space and not nearly enough money to fill it all. Internet advertising is improving, but is still underpriced. You may be able to sell a little advertising if youre a portal site for an industry, or perhaps put some Google Ad. Sense ads on your site. But these arent big moneymakers. Look at advertising sales as a hopeful bonus, not as a sure thing. Sell products or services directly over the Internet. You want to conduct e commerce and sell to a national or international market. Youll have some kind of ordering system for one or more products, or perhaps an extensive online catalog. You may offer an online service that can be delivered over the Internet or that can be initiated online. Earn affiliate commissions for sales and leads generated through links on your website. Savvy marketers are building microsites designed to generate search engine traffic for a particular hot product or service. When a visitor clicks on one of their links, he is referred to an e commerce site, and, if a sale results, the affiliate gets a commission. Perhaps a form on your site generates leads or subscriptions for another company. Provide customer service and support. Websites are a great place for troubleshooting guides, FAQs Frequently Asked Questions, technical information, etc. You can generate Return Merchandise Authorization RMA labels. You can provide multiple ways for your customers to contact you see under Point 9 below. Save money by means of online efficiencies. Companies have used the Internet to save billions of dollars. Taking orders online with real time credit card authorization saves paying call center operators and cuts entry errors. Online catalogs save lots in paper, printing, and distribution costs. Online FAQs and knowledge bases cut the number of customer service personnel you need. And Im just scratching the surface here. Whats the design decision here To be clear and focused about your sites objectives and purposes. Decide Whether to Outsource or Do It Yourself. After clarifying your purposes, you need to decide whether to outsource the design of your website or to do it yourself. Let me tell you my bias. For nearly all businesses and larger non profits I recommend outsourcing initial website design, but be very sure that you bring site maintenance back in house. See Point 1. 2 below. Website design done right is complex and requires a number of different skill sets that arent commonly found in any one person, especially someone that doesnt do this for a living. Some of these skills include HTML savvy. Good web design software can help. But the kind of HTML code produced by many WYSIWYG what you see is what you get programs can be difficult and hard to maintain. Fine tuning your design requires you to get into the raw HTML code. Graphic design, color experience and good artistic taste. No software package bestows artistic taste on its user, but good taste is indispensable for an attractive site.